Privacy Policy
Last Updated: October 20, 2026
Buglisi Recobs Group, Inc., doing business as Misunderstood Brands ("Misunderstood Brands," "Company," "we," "us," or "our"), is the parent company and owner of Misunderstood Whiskey Co. and OATRAGEOUS Spirits (collectively, our "Brands").
Misunderstood Brands operates the websites, online stores, and related digital services associated with our Brands, including all related information, content, features, tools, products, and services, to provide customers with a curated shopping and brand experience (collectively, the "Services").
Our online stores may be powered by Shopify, which enables us to provide certain Services to you.
This Privacy Policy describes how Buglisi Recobs Group, Inc., d/b/a Misunderstood Brands, collects, uses, processes, and discloses your personal information when you visit our websites, interact with either of our Brands, use our Services, make a purchase or other transaction, subscribe to marketing communications, participate in promotions, or otherwise communicate with us.
This Privacy Policy applies to both Misunderstood Whiskey Co. and OATRAGEOUS Spirits, including their associated websites, online stores, marketing activities, and digital services operated or controlled by Misunderstood Brands.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another individual.
Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you.
Depending on how you interact with Misunderstood Brands, Misunderstood Whiskey Co., OATRAGEOUS Spirits, or our Services, where you reside, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
- Contact Information: Name, billing address, shipping address, mailing address, telephone number, and email address.
- Financial Information: Payment card information, financial account information, transaction details, payment methods, payment confirmations, and other payment-related details.
- Account Information: Username, password, security questions, account preferences, and settings.
- Transaction Information: Products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your transaction history.
- Communications: Information you provide when contacting customer service, submitting inquiries, responding to surveys, participating in promotions, or otherwise communicating with our Brands.
- Device Information: Information about your device, browser, network connection, IP address, and other unique identifiers.
- Usage Information: Information regarding your interactions with our websites, online stores, advertisements, email communications, and other digital Services.
- Age Verification Information: Information used to confirm that you meet the applicable legal drinking age when accessing alcohol-related content, participating in promotions, or engaging in transactions involving alcoholic beverages, where required or permitted by law.
- Marketing Preferences: Your subscriptions, promotional preferences, product interests, and interactions with communications from either of our Brands.
We may also develop inferences from the personal information described above to better understand customer interests and improve our products, marketing, and Services, as permitted by applicable law.
Personal Information Sources
We may collect personal information from the following sources:
- Directly From You: When you create an account, visit or use our Services, subscribe to communications, purchase products, participate in promotions, submit information, or communicate with either of our Brands.
- Automatically Through Our Services: Including information collected from your device when you visit our websites or online stores, interact with our advertisements, or use our Services, including through cookies and similar technologies.
- From Our Service Providers: Including technology providers, payment processors, fulfillment partners, marketing service providers, and other vendors performing services on our behalf.
- From Our Business Partners and Other Third Parties: Including retail, distribution, promotional, advertising, or other business partners where permitted by applicable law.
- Across Our Brands: Information collected through Misunderstood Whiskey Co. or OATRAGEOUS Spirits may be shared internally within Misunderstood Brands for legitimate business purposes, consistent with this Privacy Policy and applicable law.
How We Use Your Personal Information
Depending on how you interact with Misunderstood Brands or either of our Brands, we may use personal information for the following purposes:
Provide, Tailor, and Improve Our Services
We use personal information to operate our websites, online stores, and related Services, including to:
- Process payments and transactions.
- Fulfill orders and coordinate shipping or delivery.
- Maintain customer accounts and preferences.
- Facilitate returns, exchanges, and customer support.
- Provide product information and recommendations.
- Improve website functionality and user experience.
- Analyze customer engagement and product interests.
- Customize your experience across our Brands, where permitted by law.
Marketing and Advertising
We may use personal information for marketing, promotional, and advertising purposes, including to:
- Send promotional communications by email, text message, or postal mail, in accordance with applicable law and your communication preferences.
- Share information about new products, promotions, events, and brand announcements.
- Display advertisements on our websites, social media platforms, and third-party websites.
- Personalize promotional content based on your interests and interactions with our Services.
- Communicate with customers regarding products or services offered by Misunderstood Whiskey Co. and OATRAGEOUS Spirits.
Because Misunderstood Whiskey Co. and OATRAGEOUS Spirits are both owned by Buglisi Recobs Group, Inc., d/b/a Misunderstood Brands, information collected through one Brand may be used to inform marketing and communications relating to the other Brand, where permitted by applicable law and consistent with your consent and communication preferences.
All marketing and advertising activities involving alcoholic beverages are intended for audiences of legal drinking age and are subject to applicable laws and regulations.
Security and Fraud Prevention
We use personal information to authenticate accounts, provide secure shopping experiences, detect and investigate potentially fraudulent or unlawful activity, prevent misuse of our Services, and protect our business and customers.
If you create an account, you are responsible for maintaining the confidentiality of your login credentials. We recommend that you do not share your username, password, or other access information.
Communicating With You
We use personal information to respond to inquiries, provide customer support, communicate important updates, address product-related questions, and maintain our customer relationships.
Age Verification and Regulatory Compliance
Because our Brands market alcoholic beverages, we may use certain information to confirm legal drinking age, maintain compliance with applicable alcohol laws, administer age-restricted promotions, and otherwise satisfy regulatory requirements.
Our Services and alcohol-related marketing are intended exclusively for individuals who meet the legal drinking age in their applicable jurisdiction.
Legal and Regulatory Purposes
We may use personal information to comply with applicable laws, respond to lawful government requests, participate in legal proceedings, enforce our terms and policies, investigate potential violations, and protect our legal rights.
How We Disclose Personal Information
In certain circumstances, Misunderstood Brands may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law.
These circumstances may include:
- Service Providers: Shopify, payment processors, technology providers, data analytics companies, customer support platforms, cloud storage providers, shipping companies, fulfillment partners, and other vendors performing services on our behalf.
- Marketing and Advertising Partners: Third parties that support advertising, analytics, customer engagement, and promotional activities for Misunderstood Brands and its Brands.
- Business Partners: Retail, distribution, promotional, and other commercial partners when necessary to provide requested services, administer promotions, or support legitimate business activities.
- Corporate Affiliates: We may share personal information internally between Buglisi Recobs Group, Inc., its operations under the Misunderstood Brands name, and its affiliated brands or entities, including Misunderstood Whiskey Co. and OATRAGEOUS Spirits, for purposes consistent with this Privacy Policy.
- At Your Direction: When you request or consent to the disclosure of your information, including through social media integrations or other third-party services.
- Business Transactions: In connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar corporate transaction.
- Legal Obligations: Where necessary to comply with applicable laws, legal process, regulatory requests, or to protect our business, customers, and Services.
We may use Shopify to support personalized advertising through third-party services based on your online activity with different merchants and websites.
Depending on where you reside, you may have the right to opt out of certain sharing or processing of your personal information for targeted advertising.
You can exercise applicable opt-out rights through our [Data Sharing Opt-Out Page](https://misunderstood-whiskey-2.myshopify.com/pages/data-sharing-opt-out).
Relationship With Shopify
Certain Misunderstood Brands online stores and digital Services are hosted by Shopify.
Shopify collects and processes personal information about your access to and use of Shopify-powered Services to provide and improve those Services.
Information you submit through Shopify-powered stores may be transmitted to and shared with Shopify and relevant third-party service providers, including providers located in countries other than your country of residence.
To help protect, grow, and improve our business, we may use Shopify enhanced features that incorporate information obtained from your interactions with our Shopify-powered stores, other merchants, and Shopify.
To provide these enhanced features, Shopify may process personal information relating to your interactions with our stores and other participating merchants.
In these circumstances, Shopify may be responsible for certain processing activities and for responding to requests regarding those activities.
For more information, please review the [Shopify Consumer Privacy Policy](https://www.shopify.com/legal/privacy/app-users).
Depending on your location, you may also exercise certain privacy rights through the [Shopify Privacy Portal](https://privacy.shopify.com/en).
Third-Party Websites and Links
Our Services may contain links to websites, online retailers, social media platforms, distributor websites, and other digital services operated by third parties.
If you follow links to websites not owned or controlled by Misunderstood Brands, you should review their privacy policies, security practices, and applicable terms.
We do not control and are not responsible for the privacy, security, accuracy, or content of third-party websites.
Information shared through public or semi-public platforms, including social media, may be accessible to other users or third parties.
Our inclusion of third-party links does not necessarily imply endorsement of those platforms or their operators.
Children's Data and Age Restrictions
Misunderstood Brands owns and operates brands that market alcoholic beverages.
Our websites, online stores, marketing communications, and alcohol-related Services are intended for individuals who are at least 21 years of age in the United States, or who otherwise meet the legal drinking age in their applicable jurisdiction.
We do not knowingly collect personal information from children or individuals under the applicable legal drinking age through our alcohol-related Services.
Where appropriate, we may implement age-verification measures designed to restrict access to alcohol-related content and Services.
If you are a parent or guardian and believe that a minor has provided personal information to us, please contact us using the information below so that we can evaluate the request and delete the information where required by applicable law.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share, as those terms are defined under applicable privacy laws, personal information belonging to individuals under 16 years of age.
Security and Retention of Your Information
We take reasonable measures designed to protect personal information from unauthorized access, disclosure, alteration, and destruction.
However, no security measures are completely secure or impenetrable, and we cannot guarantee absolute security.
Information transmitted over the internet or through other electronic communications may not always be secure. We recommend avoiding unsecured channels when sharing sensitive or confidential information.
We retain personal information for as long as reasonably necessary to:
- Maintain customer accounts and provide requested Services.
- Fulfill orders and manage customer relationships.
- Comply with applicable legal and regulatory obligations.
- Resolve disputes and enforce agreements.
- Maintain appropriate business records.
- Support legitimate business purposes consistent with applicable law.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
Your Rights and Choices
Depending on where you reside, you may have certain rights regarding your personal information.
These rights are not absolute and may apply only in specific circumstances. We may decline requests where permitted by law.
Right to Access or Know
You may have the right to request access to personal information that we maintain about you.
Right to Delete
You may have the right to request deletion of personal information we maintain about you, subject to applicable exceptions.
Right to Correct
You may have the right to request correction of inaccurate personal information.
Right to Data Portability
In certain circumstances, you may have the right to obtain a copy of your personal information in a portable format or request that it be transferred to another party.
Right to Opt Out of Sale, Sharing, or Targeted Advertising
Depending on where you live, you may have the right to opt out of certain uses of your personal information for targeted advertising or activities considered a sale or sharing under applicable privacy laws.
You can exercise applicable opt-out rights through our [Data Sharing Opt-Out Page](https://misunderstood-whiskey-2.myshopify.com/pages/data-sharing-opt-out).
If you visit a participating Shopify-powered website with a Global Privacy Control (GPC) opt-out preference signal enabled, and applicable law requires us to honor that signal, we will treat it as a request to opt out for the applicable browser or device.
Where supported, Shopify may apply the request to an associated Shopify account.
Learn more about Global Privacy Control at [https://globalprivacycontrol.org/](https://globalprivacycontrol.org/).
Other than Global Privacy Control, we do not currently recognize other browser-based Do Not Track signals.
Managing Marketing Communications
You may unsubscribe from promotional email communications from Misunderstood Brands, Misunderstood Whiskey Co., or OATRAGEOUS Spirits at any time by using the unsubscribe link included in our marketing emails.
You may also contact us to request changes to your communication preferences.
Opting out of promotional communications does not prevent us from sending non-promotional communications, such as transactional emails, order confirmations, account notifications, or important service updates.
Where we maintain separate marketing subscriptions for our Brands, preferences may be managed separately.
Exercising Your Rights
You may exercise applicable privacy rights through the options available on our Services or by contacting us using the contact information below.
We will not discriminate against you for exercising your applicable privacy rights.
We may need to verify your identity before processing a request, as permitted or required by law.
Where allowed by law, you may designate an authorized agent to submit requests on your behalf. We may require appropriate proof of authorization and additional identity verification.
We will respond to verified requests within the time frames required by applicable law.
For information about Shopify's handling of personal information, visit [https://privacy.shopify.com/en](https://privacy.shopify.com/en).
Complaints
If you have concerns or complaints about how Buglisi Recobs Group, Inc., d/b/a Misunderstood Brands, or its Brands collect, use, or process personal information, please contact us using the contact information below.
Depending on your jurisdiction, you may have the right to appeal our decision regarding a privacy request or submit a complaint to an applicable data protection authority.
International Transfers
Your personal information may be transferred, stored, or processed in countries other than the country in which you reside.
When we transfer personal information from the European Economic Area or United Kingdom to countries that do not have an applicable adequacy determination, we will rely on appropriate transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent UK-approved safeguards, as applicable.
Changes to This Privacy Policy
Buglisi Recobs Group, Inc., d/b/a Misunderstood Brands, may update this Privacy Policy periodically to reflect changes in our business operations, Brands, Services, privacy practices, or legal and regulatory obligations.
When we make changes, we will publish the revised Privacy Policy on our applicable websites and update the "Last Updated" date.
Where required by law, we will provide additional notice regarding material changes.
The revised Privacy Policy will apply to Misunderstood Brands and its Brands, including Misunderstood Whiskey Co. and OATRAGEOUS Spirits, unless otherwise indicated.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email info@misunderstoodwhiskey.com or write to Buglisi Recobs Group, Inc., d/b/a Misunderstood Brands, 111 Town Square Pl, Ste 1238 PMB 734830, Jersey City, New Jersey 07310-1810, United States.
This Privacy Policy applies to the websites, online stores, and related Services operated or controlled by Buglisi Recobs Group, Inc., d/b/a Misunderstood Brands, including Misunderstood Whiskey Co. and OATRAGEOUS Spirits.
Purposes for Collection, Use, and Sharing. We use and disclose the personal information we collect for our commercial purposes, as further described in this Privacy Policy, including for our business purposes:
Auditing related to our interactions with you;
Legal compliance;
Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and necessary prosecution;
Debugging;
Performing services (for us or our service provider);
Internal research for technological improvement;
Internal operations;
Activities to maintain and improve our services; and
Other one-time or short-term uses.
2. Your Rights. Where applicable, if you are a California resident you may have the following rights under CCPA in relation to “personal information” we have collected about you as defined in the CCPA; these rights are, to the extent required by the CCPA and subject to verification and any applicable exceptions:
Right to Know/Access: You have the right to request that we disclose certain information to you about our collection and use of certain personal information about you as described below:
The specific pieces of personal information collected;
The categories of personal information collected;
The categories of sources from whom the personal information is collected;
The purpose for collecting the personal information; and
The categories of third parties with whom we have shared the personal information.
Right to Delete: You have the right to request that we delete the personal information.
Freedom from Discrimination: You have the right to be free from unlawful discrimination for exercising any of the rights above.
To make a request in relation to the above rights, please contact us using the information below. To fulfil your request, we will need to verify your identity.
Only you, or someone legally authorized to act on your behalf, may make a request related to personal information collected about you. To designate an authorized agent, the authorized agent must provide sufficient information that allows us to reasonably verify that they have been authorized by you to act on their behalf.
9. HOW TO CONTACT US
To request your exercise of the rights described above or for questions relating to this Privacy Policy, please contact us as follow:
Emailing us at info@misunderstoodwhiskey.com